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Cityscape Global 2024: Residential offers, financing solutions advance Saudi home ownership targets

The second day saw the announcement of an impressive $3.36 billion worth of new projects and strategic agreements in the Kingdom
Cityscape Global 2024: Residential offers, financing solutions advance Saudi home ownership targets
The National Housing Company has also introduced exclusive discounts of up to SAR100,000 on residential units during the exhibition (Image: SPA)

Cityscape Global 2024 continued to attract visitors on its third day, as prominent real-estate developers and investors showcased several housing and investment opportunities at the Riyadh Exhibition and Convention Center in Malham.

The event, running until 8 p.m. on November 14, has drawn significant interest from visitors and prospective homeowners, eager to explore the exclusive offers from major Saudi and international companies participating in the event.

National Housing Company sales reach over SAR5 billion

Notably, sales of residential units have surged, with the National Housing Company reporting that total sales by its partners jumped from SAR2 billion on the first day to over SAR5 billion by the end of the second day. Cityscape Global 2024 also featured special offers, discounts, and a range of financing solutions provided through partnerships with local Saudi banks.

The National Housing Company has also introduced exclusive discounts of up to SAR100,000 on residential units during the exhibition, with the goal of facilitating the ownership of over 100,000 units across the Kingdom.

Additionally, the company offered financing options with benefits such as a fixed, reduced monthly instalment throughout the construction phase and a competitive profit margin rate as low as 2.59 percent until the end of November. During the exhibition, the profit margin declined further to 2.49 percent, making it a prime opportunity for buyers.

Cityscape Global 2024
(Source: SPA)

Sakani program offers 17,684 residential units

The Sakani program’s pavilion at Cityscape Global 2024 also saw remarkable attendance, welcoming 14,756 visitors who gained entry after confirming their reservations through the Sakani platform.

Throughout the event, a total of 2,299 residential units were secured at the Sakani pavilion, representing over SAR1.15 billion ($306 million) in value, from the 17,684 units that the program made available to attendees. Additionally, the program’s financial advisory service conducted 394 consultations on-site at the pavilion.

Read | Saudi Arabia’s population growth, expat inflows to raise residential real estate demand: S&P

Cityscape Global 2024
(Source: SPA)

$3.36 billion in new projects and investments

The second day of Cityscape Global 2024 also attracted significant attention from major international institutional investors, collectively managing over $3.2 trillion in real estate assets. The Investor Forum welcomed participants from more than 22 countries, featuring a variety of activities including roundtables, keynote speeches, panel discussions, and one-on-one matchmaking sessions. Notable attendees included industry giants such as BlackRock, AGV Invest, Brookfield, CVC Capital Partners, Apollo, and Mapletree.

Under the theme ‘The Future of Living’, the second day at the Riyadh Exhibition & Convention Centre in Malham announced an impressive $3.36 billion (SAR12.62 billion) worth of new projects and strategic agreements in the Kingdom. The Ministry of Municipalities and Housing (MOMAH), Developmental Housing, and SAKAN unveiled a notable investment of $1.28 billion aimed at facilitating the ownership of 16,000 housing units across the Kingdom by next year.

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