Saudi Entertainment Ventures Co. (SEVEN), a subsidiary of the Public Investment Fund (PIF), has revealed plans to construct a SAR1.1 billion ($292 million) entertainment destination in Yanbu, Saudi Arabia. The project, awarded to Albawani and Urbacon Trading & Contracting (UCC) Saudi joint venture, is already in progress in Yanbu, a historic port city located on the western coast of the Kingdom along the Red Sea. In addition, the entertainment destination, situated on Al Nawras Island’s seafront promenade, aims to provide a diverse range of experiences for individuals of all ages from the local community and nearby areas.
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Carnival-themed center
SEVEN Yanbu will feature a carnival-themed family entertainment center with world-class rides as its main attraction. Additionally, visitors can enjoy a Clip ‘n Climb facility offering 30 climbing challenges, a junior family entertainment center, a state-of-the-art 10-screen cinema, a futuristic 10-lane bowling experience, a fun-filled indoor golf course, and a wide range of local and international retail and dining options.
Design inspiration
The design of the entertainment destination, created by Gensler, a renowned global architecture, design, and planning firm, draws inspiration from the city’s heritage. The architecture celebrates the presence of water, incorporating elements of the beach and the sea throughout the design.
SEVEN’s chairman, Abdullah AlDawood, expressed that the entertainment destination in Yanbu will offer residents and visitors exciting new experiences while supporting the city’s flourishing entertainment sector. He emphasized that the project embodies Yanbu’s natural seascape and reflects its historical significance as one of the oldest ports in Saudi Arabia.
Moreover, Albawani group CEO, Fakher Al Shawaf, stated that SEVEN’s investment will cater to the entertainment needs of Yanbu’s growing population.
Also, Ramez Al-Khayyat, vice chairman and Group CEO of UCC, expressed his confidence in delivering the project on time and upholding the highest international standards.
SAR50 billion
Additionally, SEVEN is committed to investing over SAR50 billion to construct 21 entertainment destinations that provide innovative, world-class entertainment experiences. Also, the company has secured global partnerships within the entertainment sector. It has already commenced construction on its entertainment destinations in the Al Hamra districts of Riyadh and Tabuk, and its upcoming projects are spread across 14 cities in Saudi Arabia, including Riyadh, Makkah, Jeddah, and Dammam, among others.
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