Saudi Arabia’s newly established airline, Riyadh Air, and prominent Spanish football club, Atletico de Madrid, have officially entered a multi-year partnership. The agreement marks Riyadh Air’s inaugural sports sponsorship since its official launch on March 12, 2023.
“We are delighted to welcome Riyadh Air as our new main sponsor of the club,” said Miguel Angel Gil, CEO of Atletico de Madrid. “This partnership signifies a great opportunity to offer better experiences to our fans around the world and I am confident that this alliance with Riyadh Air will elevate our club to new heights.”
Riyadh Air
The Saudi-based airlines is now the principal sponsor and official airline partner of the football club. Beyond the inclusion of Riyadh Air’s branding on the team’s kits, this partnership holds the potential to engage millions of fans of both Riyadh Air and Atletico de Madrid.
Scheduled to lift off in 2025, the airline aims to establish connections between Riyadh and over 100 destinations worldwide by 2030. As a comprehensive service provider with a digital orientation, the airlines is poised to lead with pioneering technologies and innovations.
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Tony Douglas, CEO of Riyadh Air also commented, saying, “It is an incredibly exciting day for Riyadh Air as we enter into a long-term partnership with Atletico de Madrid, one of Europe’s greatest clubs, to become their main and official airline partner. We believe that this partnership is a perfect match, as both Riyadh Air and Atletico share a commitment to excellence and a passion for connecting people and cultures around the world. This airline created global waves when we recently launched our stunning livery and with this partnership, once again we are surprising the world as we move towards our maiden flight in 2025. We look forward to working closely with our friends at Atletico de Madrid to deliver innovative and exciting experiences for football fans and travelers.”
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