AlUla, the premier luxury heritage destination in Saudi Arabia, has joined forces with Riyadh Air, the kingdom’s new world-class airline, in a strategic partnership that aims to propel tourism growth across the Kingdom. Signed at the Arabian Travel Market (ATM) 2024, the partnership seeks to leverage AlUla’s cultural richness and Riyadh Air’s global reach to attract travelers and boost the kingdom’s tourism landscape.
Collaborative goals
The partnership between AlUla and Riyadh Air signifies a significant step towards advancing tourism objectives. The partnership will significantly contribute to the airline’s goal of flying to over 100 destinations by 2030. Moreover, it aims to increase tourist volumes to AlUla from key global markets.
“By working together, we can leverage the growing global excitement about AlUla as the Kingdom’s premier luxury boutique heritage destination while also making a significant contribution to the Kingdom’s broader tourism landscape,” stated Rami AlMoallim, Royal Commission for AlUla (RCU) vice president of destination management and marketing.
Initiatives and strategies
The partnership between AlUla and Riyadh Air entails the implementation of various initiatives that focus on delivering seamless digital experiences. Moreover, the partnership seeks to leverage data insights to refine content and product strategies. By harnessing technology and analytics, both AlUla and Riyadh Air seek to enhance the traveler journey and optimize campaign performance, driving sustainable tourism growth.
As Riyadh Air commemorates its first anniversary and gears up for its inaugural flight in 2025, the airline underscores its commitment to Saudi Arabia’s economic development. With projections to contribute a significant $20 billion to the Kingdom’s non-oil GDP and create over 200,000 new jobs globally and locally, Riyadh Air emerges as a key player in realizing Vision 2030 objectives and advancing the National Transport and Logistics Strategy.
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