Madinah’s tourism sector has experienced significant growth in recent years, welcoming 14.1 million visitors in 2023. This achievement highlights the success of various programs and initiatives to revitalize the tourism industry and reflects the high-quality services provided to visitors throughout the year.
Tourist spending in Madinah also witnessed a surge, reaching over SAR49.7 billion ($13.24 billion) in the past year.
Visit Madinah launched
The Madinah Region Development Authority attributed this growth in tourism to strong government support, which has harmonized programs, projects, and initiatives implemented by relevant agencies.
Efforts to improve services across accommodation, hospitality, transportation, and health sectors have also played a crucial role in this expansion. Additionally, the activation of technical procedures and the expansion of museum services have enriched the overall visitor experience in the city.
In line with these developments, the authority recently launched the ‘Visit Madinah’ electronic platform which seeks to enhance the visitor experience and improve the quality of life in support of the Kingdom’s Vision 2030.
Madinah is witnessing ongoing projects that focus on developing and rehabilitating over 100 Islamic historical sites. Efforts are also underway to provide various transportation options and strengthen collaboration between government agencies and the private sector to enhance the visitor experience.
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Tourism business activity expands
Madinah’s focus on the tourism sector is essential for achieving Saudi Arabia’s Vision 2030 goals, contributing to economic diversification, attracting investments, and improving the quality of life for residents and visitors alike.
Madinah’s remarkable tourism growth continued in the first quarter of 2024, witnessing a 15.3 percent expansion in business activity, according to the latest Madinah Chamber economic report. This sector, encompassing accommodation, travel agencies, and trip organizers, currently represents 2.6 percent of all economic activities registered with the Madinah Chamber.
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