Saudi’s Crown Prince Mohammed bin Salman announced that the Diriyah Project will be the Public Investment Fund’s (PIF) fifth giga-project, joining Neom, the Red Sea, Qiddiya, and Roshn.
Giga projects are a key component of the PIF’s strategy to diversify the Saudi economy by launching new sectors, promoting public-private partnerships, and increasing investment and job opportunities.
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According to the Saudi Press Agency (SPA), the project reflects Diriyah’s status as a unique destination with distinct cultural, historical, and tourism landmarks.
The Diriyah project will include luxury hotels and restaurants constructed in the traditional Najdi architectural style, as well as conservation areas and cultural venues.
The announcement comes as part of the leadership’s efforts to enhance Saudi Arabia’s cultural identity. The Diriyah Project is located in the birthplace of the Kingdom and is home to several significant natural and historical monuments, including the Turaif District UNESCO World Heritage Site.