Alat, Saudi Arabia’s advanced tech firm, recently announced the appointment of Amit Midha as its global CEO. Midha brings invaluable expertise to his new role. He is poised to lead Alat in its mission to revolutionize the technological landscape of Saudi Arabia.
Midha is a global business leader who has built and transformed businesses in leadership roles across key markets around the globe. This includes China, the U.S., India, and Singapore. Before this appointment, he was responsible for Dell’s growth in Asia Pacific and Japan. His responsibilities included overseeing a multi-billion-dollar business spanning more than 40 countries.
Technological advancement
Under the visionary leadership of H.R.H Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud, Chairman of Alat’s Board of Directors, Alat seeks to spearhead the transformation of global industries, particularly in electronics and advanced industries. Leveraging the kingdom’s abundant renewable energy resources, Alat aims to establish a sustainable manufacturing hub. Moreover, the company is committed to using cutting-edge AI technology and Industry 4.0 best practices to drive efficiency, sustainability, and innovation across its operations.
“We will enable the realignment of practices and approaches to embrace sustainability and efficiency. This is not only using clean energy but applying sustainability measures to all our operations, buildings, logistics, and supply chains, with sustainability at the core of everything we do,” Midha said.
Alat is also aiming to enhance the capabilities of Saudi’s technological sector. It will benefit from the rapid development of this sector in the kingdom and increase the nation’s ability to create investment opportunities. The company will also empower the private sector and enhance the commercial environment through its business systems and partnerships with leading international technology manufacturers.
Focus areas
Alat aims to develop seven business units and manufacture products in 34 product categories. Innovation will span across the smart devices unit, the smart appliances business unit, and the smart health unit. This unit will focus on revolutionizing healthcare through technology. It will deliver state-of-the-art solutions that empower personal wellness, streamline medical services, and enhance patient care. The Alat Smart Health business unit will focus first on five key areas:
- Minimal-invasive surgery (optics/visualization, instruments)
- Diabetic & hearing care
- Smart therapeutic devices (sensing & acting)
- Orthopedics & mobility
- Laser & aesthetics
Alat will also focus on innovation in the smart buildings business unit, the advanced industrials unit, and the next-gen infrastructure unit. Hence, the next-gen infrastructure unit will focus on the manufacturing of products in the areas of robotics, network equipment, servers, recharging equipment, fiber cables, and CCTV.
Finally, the company’s semiconductors business unit will focus on the development and manufacturing of semiconductors initially focusing on three key technology segments: power, perception, and processing.
Brand identity
The name “Alat,” derived from “machines,” underscores the company’s focus on manufacturing, electronics, and industrials. Rooted in Arabic, the Alat logo and wordmark blend traditional Salmani architecture with modern design elements, symbolizing a contemporary brand poised for the next generation of technological advancement.
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